Club executives from across Europe will descend upon Stockholm on 21-22 March for the latest module in the ECA’s Club Management Programme.

Module 4 focuses on Social Trends in Club Football which, with the global landscape changing rapidly, is becoming a more influential topic area than ever. Fan evolution and internationalisation are changing the way football clubs operate and this module has been designed to focus on such social developments as well as their effects and relevance to club strategies.

Over the course of the two days, delegates will hear from a range of speakers from both inside and outside football including from academia, from global fashion, and from a Swedish unicorn enterprise, amongst others.

The module will specifically focus on: Highlighting and identifying social trends; Elaborating a new socio-political role for football; Deriving consequences for clubs and their activities; Understanding the current and future generations of fans and how to engage; Raising awareness of the interplay between the different sustainability areas; Highlighting sustainable business models from inside and outside the industry; and a critical examination of the internationalisation efforts of European football.

ECA Education and Knowledge Manager Sara Williams said:

We are very excited to be back in Stockholm at the brand-new home of our academic partner, Stockholm Business School. Sweden is a country which is at the top of its game in terms of proactively responding to societal changes.

“We are therefore thrilled to be here to learn from local and global organisations as well as academics on extremely important subject matters. The topic of social developments, their effect and how clubs respond is vital to the future of the game and we hope that participants leave feeling inspired and informed.”


The Club Management Programme is ECA’s flagship educational programme aimed at senior club executives comprising of five modules spread over 13 months in different locations including Paris, California, Stockholm and Nyon.

ECA CEO Charlie Marshall commented:

“Since its inception back in 2016, the CMP has become a well-established and recognised educational service catering to the demands of many who seek to enhance their knowledge and understanding across a wide range of areas that determine the daily management of professional football clubs.

“At a time of constant and rapid change with the world having to contend to a new COVID reality, football is having to be nimble and adapt to address the historical challenges, but also opportunities. This requires our member clubs and their senior executives to continuously seek to understand emerging trends and market dynamics and capitalise on these as, collectively, we seek to maintain and further enhance European football’s status as the epicentre of the world’s most popular sport.”


The CMP is part of the wider ECA Campus educational project providing knowledge, networking and growth opportunities for participants from ECA Member and Network Clubs. The curriculum is developed in partnership with Stockholm Business School (SBS) and is delivered with the assistance of strategic partner, C-Sight and delivery partner, The Football Business Academy (FBA).