ECA is proud to associate itself as an official partner of the European Week of Sport. This initiative was launched in 2015 with the aim of promoting sport and physical activity across Europe for all regardless of age, background or fitness level.
Recent studies show that physical activity across the EU is falling resulting in negative consequences for the health of citizens but also wider society and economy as a whole; the cost of health care rises and greater absenteeism through ill-health from the workplace is on the increase leading to a drop in productivity.
As part of the campaign, each year a week will be dedicated to activities around sports and physical activity at all levels including EU, national, regional and local level. This year's EU Week of Sport takes place from 10-18 September 2016.
Alongside other leading sports organisations from across Europe, ECA has agreed to offer its backing and full support. Essentially through the use of its communication platforms, ECA will highlight the European Week of Sport throughout the entire week. Likewise, ECA Member Clubs will be encouraged to spread the word to their millions of fans worldwide.
ABOUT THE EUROPEAN WEEK OF SPORT:
What is it about?
The European Week of Sport is a new initiative of the European Commission to promote sport and physical activity across Europe. The Week will generate new activities and also build on already existing successful initiatives in the European, national, regional or local context. This European-wide campaign will inspire Europeans to #BEACTIVE during the Week and encourage them to stay active all year long.
Sport and physical activity contribute substantially to the wellbeing of European citizens. However, the level of physical activity is currently stagnating and even declining in some countries. The European Week of Sport is a response to this challenge. The lack of physical activity not only has a negative impact on society and people's health, but also results in economic costs. In addition, sport has the potential to strengthen messages of tolerance and reinforce citizenship throughout Europe. Promoting the role of sport as a means of social inclusion will help address on-going challenges in European society.
The European Week of Sport aims at promoting participation in sport and physical activity and raising awareness about the numerous benefits of both. The Week is for everyone - regardless of age, background or fitness level. It should bring together individuals, public authorities, the sport movement, civil society organisations and the private sector. Through the focus on grassroots initiatives, the Week will inspire Europeans to #BEACTIVE on a regular basis and create opportunities in people's everyday lives to exercise more.
The 2nd European Week of Sport will take place from 10th to 18th of September 2016.
The European Week of Sport is a European Commission-led initiative. The implementation of the Week across Europe is largely decentralised and takes place in close cooperation with the national coordinators and with the many different partners who are firmly committed to support the Week. An Ambassador Team will also help implement the different promotional activities.
For more information: www.ec.europa.eu/sport/week