The mission of the ECA Commercial & Innovation Working Group is to put clubs in a position to drive the direction of the commercialisation of European club football in a club-centric way influencing commercial innovations towards the specific needs of clubs.

Key opportunities where this Working Group can catalyse change are:

  • Inputting into the marketing and branding of European club competitions.
  • Commercial, media and equipment regulations of club competitions.
  • Relationships with sponsors, broadcasters, licensees in football.
  • Building centralised services to save budget, increase revenues, and disrupt industries such as rights protection, market research and digital services.
  • Providing ECA, UEFA and their commercial Joint Venture with recommendations on how clubs want to see the European club competitions commercialised.

Main Achievements:

Thanks to the joint commitment of the Working Group's members, several services have been developed for the benefit of the entire ECA Membership:

  • ‘Future of Fandom: Engaging the younger generation’ research