ECA Club Management Guide

The idea of creating an ECA Club Management Guide was born from the need of having a manual which shares best practices in different aspects of club football management. In fact, in today's football environment the quality of a club's management is key to success, and the aim of such guide is to review different aspects of club management such as a club's operational, commercial, community and sporting activities.

With a specific focus on case studies and active participation from clubs to provide content, the ECA Club Management Guide aims to gather information directly from clubs, to analyse it and offer a practical benchmark. The publication integrates a strong practical approach, from a European perspective, including case studies from clubs in top, medium and smaller national associations as well as interviews with club managers, CEOs and other top executives demonstrating how clubs have dealt with particular situations in the past.

The ECA Club Management does not provide a single template to guarantee successful club management, but rather attempts to offer insights into effective club management through sharing best practice examples from clubs of various sizes and locations throughout Europe. This will offer the opportunity for all clubs to compare various methods and possibly improve their strategies. Over 150 interviews from no less than 100 clubs from all countries that have ECA Representation were carried out.

The following clubs have contributed to the ECA Club Management Guide:

KF Vllaznia Sh.a (ALB), FC Santa Coloma (AND), FC Banants, FC Pyunik (ARM), FC Red Bull Salzburg, FK Austria Wien, SK Puntigamer Sturm Graz (AUT), AZAL PFC Baku (AZE), FC BATE Borisov (BLR), Club Brugge, KRC Genk, Royal Standard de Liège, RSC Anderlecht (BEL), FK Sarajevo (BIH), PFC CSKA Sofia (BUL), GNK Dinamo, HNK Hajduk Split (CRO), Anorthosis  FC (CYP), FC Viktoria Plzen, FK Teplice (CZE), Aalborg BK, FC København, FC Nordsjaelland (DEN), Arsenal FC, Chelsea FC, Manchester City FC, Manchester United FC, Tottenham Hotspur FC (ENG), FC Levadia Tallinn (EST), HB Tórshavn (FRO), FC Honka (FIN), AS Monaco FC, Olympique Lyonnais, Paris Saint-Germain FC, Stade Rennais FC (FRA), Rabotnicki (FYROM), FC Dinamo Tbilisi, FC Zestafoni (GEO), 1. FFC Turbine Potsdam, Borussia Dortmund, FC Bayern München, FC Schalke 04 (GER), Olympiacos FC (GRE), Debreceni VSC, Ferencvárosi TC, Videoton FC (HUN), FH Hafnarfjörğur (ICE), Maccabi Haifa FC, Maccabi Tel-Aviv (ISR), AC Milan, FC Internazionale Milano, Juventus, Udinese (ITA), FK Aktobe (KAZ), Skonto FC (LVA), FC Vaduz (LIE), FK Ekranas, FK Suduva (LTU), CS Grevenmacher (LUX), Valletta FC (MLT), FC Zimbru Chisinau, FC Dacia Chisinau (MDA), FK Buducnost Podgorica (MNE), AFC Ajax, AZ Alkmaar, FC Twente Vrouwen, PSV Eindhoven (NED), Cliftonville FC (NIR), Molde FK, Rosenborg BK, Viking FK (NOR), KKS Lech Poznan, Legia Warszawa SA, Wisla Kraków SA (POL), FC Porto, Marítimo da Madeira Futebol, SL Benfica, Sporting Clube de Portugal (POR), Shamrock Rovers FC (IRL), CFR 1907 Cluj (ROM), FC Lokomotiv Moskva, FC Spartak Moskva, PFC CSKA Moskva, Rubin Kazan (RUS), SP Tre Fiori (SMR), Rangers FC (SCO), FK Crvena Zvezda, FK Partizan (SRB), M¦K ´ilina (SVK), NK Maribor (SVN), Athletic Club, Club Atlético de Madrid, FC Barcelona, Real Madrid CF, Sevilla FC (ESP), IFK Göteborg, Djugardens IF (SWE), FC Basel 1893, FC Zürich, Grasshopper-Club Zürich (SWI), Besiktas JK, Bursaspor Kulübü, Fenerbahçe SK, Galatasaray SK (TUR), FC Dynamo Kyiv, FC Metalist Kharkiv, FC Shakhtar Donetsk (UKR), The New Saints FC (WAL).

At ECA, we commit to strongly promote good management and effective long-term strategic plans within football clubs. It is for this reason that we are convinced that this Club Management Guide is useful, not only as a source of information and inspiration, but also as a lively tool to improve the current and future sustainability of clubs.

The ECA Club Management Guide (390 pages, in English only) is available to purchase in hard copy at the following price: ¤100,- (+VAT & shipping costs - payment by bank transfer only). If you are interested in buying a hard copy of the Guide, please fill out the order form and send it by email to